Testosterone Replacement Therapy in West Falls Church, VA

The senior living part of West Falls is expected to open later than the first phase of the mixed-use development.

FALLS CHURCH, VA — The new operator of the senior living part of the West Falls development is moving forward with a name for the community and target opening date.

The 15-story senior living community will be named The Reserve at Falls Church, according to developer Hoffman & Associates and senior living operator Experience Senior Living. It will be located at the West Falls development being constructed at Route 7 and Haycock Road.

The more than 200-unit community will have independent living, assisted living and memory care as well as amenities like a spa with a saltwater pool and fitness center, on-site restaurants, a sky bar, maker space for artists, concierge floors, and electric vehicle transportation services.

Experience Senior Living was presented to City Council as the new senior living operator in September after Trammell Crow stepped away from the senior living part of the project. That led to a delay in the timeline for the senior living part of the development. While the first phase of the West Falls development is expected to be ready in fall 2024, the developer expects The Reserve at Falls Church senior living community to open in the fourth quarter of 2026.

"Experience Senior Living is excited to become a part of West Falls. Our mission is for everyone who experiences The Reserve at Falls Church to feel a deep sense of connection and purpose through community," said Phill Barklow, president of Experience Senior Living. "Our residents will have unprecedented access to our most distinguished brand in a thriving community environment with activated green space, retail and entertainment at their doorstep."

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The community The Denver-based senior living operator has communities open or under development in Colorado, Florida, Indiana, Maryland, Ohio, Virginia, and Washington. In the DC region, that includes The Reserve at Strathmore Square in Bethesda, Maryland.

The new community will become part of West Falls, a nearly 10-acre mixed-use development with 400 apartments, 126 condominiums, senior living, retail, hotel, medical office building, and community plaza. Some retailers have been announced — restaurants SEOULSPICE, BurgerFi and Masons Famous Lobster Rolls and early education center Tierra Encantada for fall 2024.

West Falls is the first piece in a larger 40-acre development around the West Falls Church Metro station. The other portions, recently approved by Fairfax County, are on Virginia Tech and West Falls Church Metro land.

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The remaking of Virginia Tech’s campus near the West Falls Church Metro station as a futuristic mixed-use development can officially begin.

The university and Falls Church City completed a sale of the 7.41-acre Northern Virginia Center site to developer Converge West Falls LLC last week, the city announced Wednesday (Nov. 15).

Approved by the Falls Church City Council in August 2022, the $25 million sale required the city to terminate Virginia Tech’s 40-year lease on the property at 7054 Haycock Road. Falls Church retains about $8.4 million of the proceeds from the sale, with the remaining $16.57 million going to the university, according to agreements authorized on July 25, 2022.

The sale paves the way for the academic center’s transformation into a new headquarters for HITT Contracting, a construction company currently based in Fairview Park near Merrifield. The development will also include a construction research lab for Virginia Tech and apartments with ground-floor retail.

“This closing marks an important milestone in a decade-long planning effort initiated by the City of Falls Church,” Falls Church Mayor David Tarter said in a statement. “We are excited about having the national headquarters of HITT Contracting and the Virginia Tech Coalition for Smart Construction as neighbors to our West Falls project.”

Part of a push to revitalize the West Falls Church Transit Station Area, the Northern Virginia Center redevelopment has been in the works since 2019 but stalled in early 2021 after Virginia Tech and HITT decided not to move forward. The lease termination and sale agreements with Falls Church helped revive the project last year.

Converge — a joint venture of HITT and the developer Rushmark Properties — submitted a development plan in September 2022 that the Fairfax County Board of Supervisors approved on July 25.

In a formal unveiling this week, HITT shared that its new six-story, 270,000-square-foot headquarters will emphasize sustainability and serve as a “hub for education and innovation in construction,” while also providing better access to mass transit for its more than 900 local employees.

Features will include a 100,000-square-foot rooftop solar panel array and 40,000 square feet of ground-floor space for Virginia Tech’s new Coalition for Smart Construction, a research center that “will advance building practices and ultimately shape the industry’s future.”

HITT says its research and development team already has over 20 projects that it plans to work on at the new headquarters.

Notable ventures already in progress include a newly patented prefabricated building skin that reduces weight, increases speed to market, and creates more efficient buildings. HITT is pioneering the first use of the Caracol Heron AM robotic arm installed in the US for 3D printing, aimed to augment traditional construction methods, and implementing robotics on-site to support an enhanced experience for HITT’s field team through technology-enabled workflows.

“As an industry, we have to do better to tackle the challenges of rising costs, labor shortages, and our environmental footprint,” HITT Co-Chairman Brett Hitt said. “I believe that Virginia Tech will push the boundaries of construction by bringing its brilliant students to a space where they can work alongside our industry’s brightest minds. Bringing industry and academia together under one roof will help us effect real change.”

Outside the construction world, the project will also deliver a 13-story, 440-unit apartment building with up to 18,000 square feet of retail, 55,000 square feet of urban parks, and a portion of West Falls Station Blvd, a new road that will link the also-redeveloping West Falls and Metro station properties.

HITT CEO Kim Roy said the company is “ecstatic” that it will “continue growing in Fairfax County.

“We’re thankful to the City of Falls Church, the Commonwealth of Virginia, Virginia Tech, and Fairfax County for supporting our plans to build this cutting-edge development,” Roy said. “We’re deeply committed to being good stewards of the local community and the environment.”

According to HITT, construction on its headquarters is expected to begin in early 2025 and finish in late 2026.

The development now under construction on Falls Church City’s former high school site has landed its first retail tenants.

Hoffman & Associates, the developer behind the nearly 10-acre West Falls neighborhood, announced yesterday (Thursday) that the restaurants SEOULSPICE, BurgerFi and Mason’s Famous Lobster Rolls will all open in fall 2024, along with the Spanish immersion preschool Tierra Encantada.

“West Falls will serve as a dynamic destination and vibrant community in the heart of West Falls Church,” Hoffman & Associates President Shawn Seaman said in a press release. “Each of these new businesses will bring something unique to the neighborhood, and we look forward to sharing more additions to this community in the near future.”

Tierra Encantada will occupy 10,000 square feet of space at 7131 Magnolia Street in the development’s retail corridor, which will be in the median of a new street called West Falls Station Blvd bisecting the neighborhood.

This will be the second of 15 locations that the early childhood education provider has planned for Northern Virginia. The first school opened in Alexandria last year, and a third one has been proposed near Ballston in Arlington.

“This early education and preschool program focuses on promoting early cognitive development and respect for diversity with a fully Spanish curriculum, a play-based learning model, and daily scratch-made meals from organic ingredients,” Hoffman & Associates said.

Here’s more on the three restaurants from the press release:

SEOULSPICE, a quick service restaurant known for its Korean comfort food, plans to open a new, over 2,000-square-foot location at 150 West Falls Station Boulevard. This will be SEOULSPICE’s eighth location in the DMV, expanding further into the Northern Virginia market and reinforcing the company’s commitment to serving delicious and nutritious gluten-free Korean cuisine.

BurgerFi, a popular fast-casual burger concept, will open a new over 2,000-square-foot location at 170 West Falls Station Blvd. With over 125 restaurants domestically and internationally, BurgerFi is a chef-founded concept offering a casual dining atmosphere with award-winning American cuisine. BurgerFi uses 100% natural American Angus beef with no steroids, antibiotics, growth hormones, chemicals or additives and offers a diverse menu including their award-winning vegetarian VegeFi® Burger, Wagyu Beef, Cage-Free “Fi’ed” Chicken Tenders and Sandwiches, Fresh-Cut Fries and Beer-Battered Onion Rings, Frozen Custard Desserts, beer, wine, and more.

Mason’s Famous Lobster Rolls will open at 235 West Falls Station Blvd with 1,375 square feet – its largest location yet. Mason’s Famous Lobster Rolls is the largest lobster roll brand in the U.S., bringing the luxury of lobster to all at an affordable price point and casual environment. Mason’s uses simple recipes and the highest-quality lobster sustainably sourced directly from Maine.

Planned for 1.2 million square feet of construction, West Falls is the biggest development project in Falls Church’s history.

In addition to 142,100 square feet of retail, it will include about 647 apartment and condominium units, 217 units of senior housing, a 146-room hotel, 326,100 square feet of office space, about 14,000 square feet of civic space, and an 18,000-square-foot community gathering space called The Commons.

The project broke ground in May 2022, and the first buildings are on track to be finished in fall 2024, though the senior living facility may be delayed after developer Trammel Crow dropped out of that part of project.

Hoffman & Associates told the Falls Church City Council in June that the first phase is expected to be substantially complete in January 2025. That includes the hotel, a multifamily condominium building, a medical office building, two parking garages, and an apartment building with a still-unidentified grocery store.

West Falls constitutes the city’s portion of a massive effort to revitalize the 40-acre West Falls Church Transit Station Area. The Fairfax County Board of Supervisors recently approved plans to overhaul both the Metro station property in Idylwood and Virginia Tech’s Northern Virginia Center campus.

“This larger development is intended to add an active and pedestrian-friendly area to the vibrant neighborhood that fosters community, sustainability and innovation,” Hoffman & Associates said.

HITT Contracting, a national commercial construction firm, will relocate its headquarters to a 7.5-acre campus it’s building in Falls Church, Va., in 2026.

HITT received approval this summer from Fairfax County to develop Converge, an 820,000-square-foot mixed-use project on 7.5 acres. The project will add several buildings and nearly 3.2 million square feet of development near the West Falls Church Metro station.

SEE ALSO: UCLA Wants to Buy Google’s Westside Pavilion Office That Never Came to Be

As part of that, the company will build a six-story, 270,000-square-foot building at 7024 Haycock Road as its headquarters. The firm will focus on sustainability at the property, which will feature a 100,000-square-foot photovoltaic solar canopy, generating all energy needed for the building.

HITT Contracting will be moving from its current Falls Church home at 2900 Fairview Park Drive. The firm has 14 locations across the U.S.

“We’re deeply committed to being good stewards of the local community and the environment,” Kim Roy, HITT’s CEO, said in a prepared statement.

Additionally, Virginia Tech has leased ground-floor space for a Coalition for Smart Construction, which HITT said would train the next generation of construction professionals and drive groundbreaking research and educational collaborations within the built community.

Together, the two parties envision a nationally recognized innovation hub that will advance building practices and ultimately shape the industry’s future, according to Roy.

“As we continue to grow our presence in the greater D.C. metro area, creating innovative industry partnerships will enable the future of smart construction,” Julie Ross, the Paul and Dorothea Torgersen dean of engineering at Virginia Tech, said in a statement. “The partnership will provide our students and faculty with a state-of-the-art facility built for collaboration. We’re excited to see what we can do together.”

Designed by Gensler, the headquarters will feature collaborative work zones, wellness facilities, a 1-acre outdoor terrace with landscaping, a conference center and a café.

The greater development will include more than 55,000 square feet of urban parks, including a 1,400-square-foot interactive digital experience pavilion designed to be a nucleus of the community.

Keith Loria can be reached at Kloria@commercialobserver.com.

A redevelopment with senior living units, retail and restaurant uses is heading to the Falls Church Planning Commission.

FALLS CHURCH, VA — A redevelopment of two buildings into a senior living community with additional business uses will head to the Planning Commission for review Wednesday.

The Quinn and Homestretch development was first proposed to the city earlier this year. The development at 350 and 360 S Washington St. and 303 S Maple Ave. Quinn Enterprises, a family-run auction business at the site, is leading the proposal. The site also includes nonprofit Homestretch.

According to the city's website, the development proposal would be centered around 233 senior living units, including 145 independent living units, 56 assisted living units and 32 memory care units. Office space, ground floor retail, a restaurant use and three-story underground parking garage with 292 spaces would complete the development. The office space is geared toward a medical and dental use, while the retail could include space for a civic organization like the Tinner Hill Heritage Foundation. The project's maximum building height would be 10 stories, or 115 feet.

The Planning Commission, which last reviewed the proposal on Sept. 20, is expected to make a recommendation to City Council on Wednesday. As the application is revised to meet city requests, City Council is expected to hold more work sessions on Nov. 20 and this winter, and final approval could come this winter.

The proposed community would add more availability of senior living in the city. Other senior living options include 60 units at Sunrise, 88 units at The Kensington, and 217 upcoming units at the West Falls development.

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The city already has other mixed-use developments underway, including the West Falls development on the old high school site, the development anchored by Whole Foods at Broad and Washington Streets, and the second phase of Founders Row.

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